Legal SEO for US law firms that want cases — not just clicks.
Practice-area pages, city-specific content, high-intent commercial keyword targeting, and E-E-A-T scaffolding built for the YMYL scrutiny Google applies to legal content.
Why this matters for your business
Legal is one of the most competitive verticals in SEO. Bar rules, YMYL scrutiny, and 6-figure case values mean the SERPs are ruthless. We build legal SEO programs that respect bar advertising rules, establish attorney expertise, and rank for the queries that generate actual case value.
What you get with our legal seo program
Case-value focused
Prioritize high-intent queries like "car accident lawyer [city]" over vanity terms.
E-E-A-T built in
Attorney bios, credentials, case results, and Bar admissions structured for maximum trust signals.
Practice-area depth
Long-form, authoritative content for every practice area you serve.
Bar-compliant content
All content reviewed against your state Bar's advertising rules.
Everything included in this service
- Practice-area pillar pages (personal injury, family, criminal, estate, etc.)
- City × practice-area landing pages for every market you serve
- Attorney bio pages with schema markup (Person, Attorney)
- Case result pages with proper disclaimers and Bar-rule compliance
- Legal blog with authoritative, expert-reviewed content
- Google Business Profile optimization for each office location
- Legal directory citation building (Avvo, Justia, FindLaw, Martindale)
- LegalService and Attorney schema markup
Ideal for: Solo attorneys, small-to-mid-size US law firms, multi-office practices, and firms in personal injury, family law, criminal defense, estate planning, and business law.
How we deliver, week by week
Week 1: Discovery
Deep audit, competitor pull, keyword mapping, stakeholder interviews.
Weeks 2-3: Blueprint
Prioritized 90-day roadmap reviewed with your team before execution starts.
Weeks 4+: Weekly execution
Senior specialists ship fixes, content, and links every week with a public change log.
Monthly: Report & iterate
Revenue-tied performance review + quarterly re-baseline.
Common legal seo questions
Do you know Bar advertising rules?
Yes, we've worked across 30+ US states. We follow your state Bar's rules and route content through your compliance reviewer.
Can you rank us for "personal injury lawyer"?
In-market, yes. National rankings for that term are dominated by aggregators — we focus on the "[practice] + [city]" queries that generate real cases.
Do you build attorney bios?
Yes. Attorney bios are one of the most under-optimized pages on most firm sites. We rebuild them for E-E-A-T and schema.
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